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Chris and Lee Foods
To keep consistent with the charm and personal approach Chris & Lee bring to their customers at farmers markets the design for the labels was kept very humanistic with clean labels mimicking the hand-written chalk signs and labels found at farmers markets as well as Whole Foods Market.
Created at Chapman University Spring 2011
Branding, Graphic Design, Packaging
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AIGA + Paul Rand
After extensive research from 50 years of Paul Rand’s body of work, certain characteristics such as color, layout, and overall sensibility began reoccurring. These reoccurring traits were then incorporated to create four serial posters inspired by Rand’s work with the Dubonnet man, originally created in A.M. Cassandre’s 1932 serial poster. Using a broken-word structure and all caps sans-serif font choice is representative of Rand’s 1975 MINUTEMAN design for the US Department of the Interior. The colors are then updated in bright green, orange, purple, yellow, black, blue, red, and pink favorites during Rand’s years designing for UCLA. The second “A” repeats the now famous alternating blue and white stripes of Rand’s IBM logo. The final white space after the “d” is balanced with Rand’s AIGA logo, which was commissioned but never used. A slanted black bar, inspired by Rand’s unpublished cover for Trademark Design in 1951, grounds the design and provides necessary information on the exhibit at MOCA.
Created at Chapman University Fall 2009
Advertising, Graphic Design, Print Design
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PrehistoricPets.com
PrehistoricPets.com Worldwide is promoting the expanding distribution of their high-end Reticulated Python’s in each continent. Prehistoric Pets has produced over 200 varieties of Reticulated Pythons which is represented in the print material.
Created at Prehistoric Inc. Fall 2011
Advertising, Graphic Design, Print Design
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Hip Chip
In our initial research on the HipChip concept we analyzed the competitors as a niche food product including Starbucks, Yogurtland, and Popcornopolis. These brands are recognizable and loved across the US and serve as a proof of concept in the market. We found the roots of these unique offerings could be found in the turn of the century ice cream parlours. The ice cream parlor created a common meeting place in each community serving desserts and other popular snacks. As a beloved part of the American history we hope HipChip can create the same atmosphere found in these parlours and their current day counterparts of coffee and yogurt shops.
The design of HipChip borrows from the parlour aesthetic with a minimalist modern approach, specifically in the use of repeated patterns and a black and white color pallette. To create a pattern that would be uniquely HipChip we focused on the central feature of HipChip, the physical chip. After research of varying chip shapes and illustrations the HipChip icon was created to allude to the 3D shape with a solid figure and thin gesture line. This shape was created to become an easily recognizable extension of the HipChip brand and is used in combination with the logotype and as a tesselating pattern throughout the stationary system and packaging. The logotype again takes a modern approach to the classic script logo seen from classic brands of the period such as Coca-Cola. To support the logo all other text is set in Helvetica Neue attributes, an update of the classicly modern typeface.
Created at Art Center at Night Fall 2011
Branding, Graphic Design, Packaging
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On The Lamb
On the Lamb creates fine dining experiences for their guests while infusing each of the unique and edgy personalities of the hosts. This logo redesign was centered on bringing the personality of the On the Lamb ladies and tone of their special events.
Created at Chapman University Fall 2010
Branding, Graphic Design, Typography
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31 Bits: The Haven Collection
As a growing socially minded jewelry company 31 Bits needed materials to promote events, upcoming lines, and special causes that could be
translated over a variety of mediums while keeping a consistent brand identity, tone, and aesthetic.
Created at 31 Bits Spring 2011
Advertising, Graphic Design, Print Design
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Agua Dulce Wine 101
Food and wine, the perfect pair, but for the beginning wine drinker it can be hard to know what wines pair best with what foods. Wine101 provides a quirky and fun approach for the 21-35 year old just getting her feet wet in the world of wine, matching each varietal of wine with the food it pairs best with. The straightforward vernacular design provides an ease about the label without making the consumer feel patronized.
Created at Chapman University Spring 2011
Branding, Graphic Design, Packaging
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Nika Water
Nika believes access to clean water has the power to reinvigorate communities and change lives of those most in need. When previously impoverished communities are given the opportunity to just add water health, education, and violence are washed away.
Created at Art Center at Night Fall 2011
Advertising, Graphic Design, Print Design
